Tried Everything to Lose Weight After 40?

Because most of what you tried was never built for you. Diets, apps and classes are usually designed for a younger body, and they hand you a plan with no one to adjust it. What's different here is a plan built around your body in perimenopause, a coach who changes it week to week, and a guarantee.

You're not the broken one.

The methods were.

And that's actually good news.

Why didn't the other things work?

Almost every woman we talk to has a list.

The point system. The bike classes. The 6 a.m. boot camp. The shakes. The app that buzzed at her all day.

Some of it even worked for a while.

Here's what usually went wrong:

It was built for a 25-year-old. Eat less, move more, add cardio. In perimenopause, that playbook tends to backfire. You get hungrier, more tired and stuck.
It worked until it didn't. A lot of the women we coach lost it once, then couldn't keep it off. The plan was too strict to live with for longer than a few weeks.
Nobody adjusted anything. You hit a plateau in week four, and the plan just kept going like nothing happened.
It asked you to pause your life. Separate meals, no wine, no birthdays. Real life showed up, and the plan fell apart.

Chris says it to women on his calls: "You're not failing. The system you were running was not the right system for you."

What if I'm the one person it doesn't work for?

I hear this one a lot.

A lot of the women we talk to are quietly convinced they'll be the exception. The one body that just won't respond.

I understand that feeling better than you might think.

There was a time I stopped looking in the mirror altogether. I felt weak and defeated, and I couldn't see a way out.

What finally changed things for me was a plan built for my body, and someone in my corner while I followed it.

Your body hasn't stopped being able to change.

It's been getting the wrong instructions. If you want to know what's actually shifting in perimenopause, start with why you're gaining belly fat when nothing changed.

So what's actually different here?

Here's what the women we coach get:

A plan built for your body right now. Designed for women 35+ in perimenopause. More food, especially protein, and strength training, instead of less of everything.
A coach who's lived it. A real woman over 40 who's been through the program herself and knows the weeks that feel hard.
A plan that changes as you do. Weekly check-ins. When your body stalls or your schedule blows up, your coach adjusts the plan with you.
Real life stays in. No calorie counting, no food scales, and your favourite foods and wine nights stay on the menu.
Strength workouts at home. Follow-along videos that build week to week. A set of dumbbells is all you need.

If you've been working out 4 to 5 times a week with nothing to show for it, read why working out and eating healthy isn't changing anything after 40.

Is there a guarantee?

Yes.

And because you've been burned before, here it is, word for word:

"Our most successful clients show up for every check-in, follow their nutrition plan, and do the workouts properly. Do that, and if you haven't hit the result we set together on your onboarding call, we keep coaching you for free until you do."

Notice what it asks of you.

Show up. Follow the plan. Do the workouts properly.

You bring that. We'll keep coaching until you get there.

How will you know it's working this time?

Most women come to us wanting to lose weight. What they actually want to lose is fat.

So we don't let the scale be the only judge. When you're building muscle and losing fat at the same time, it's often the slowest thing to move.

Here's what a lot of the women we coach notice:

More energy. Often the first sign, before anything shows on the scale.
Clothes fitting differently. Your waistband usually tells you before the number does.
Getting stronger. Lifting a little more than you could a few weeks ago.

We've helped 1,000+ women lose 10 to 20 lbs of fat in 8 weeks.

Plenty of them told us on their first call that they'd tried everything too.

Erin was skeptical too

I sat down with Erin, a 41-year-old mom of two, about what life was like before she joined, the moment she decided to finally put herself first, and how she changed her body, her mindset and her energy while juggling kids and work.

Wondering if now is the right time? Here's whether to start now or wait until after the holidays.

Ready to try something built for you?

You've given a lot of programs a fair shot.

This one is built for the body you're in right now.

Start with the short video on our homepage at fortyfwd.com. It walks through why your body stopped responding after 40 and the method we use to change that.

If it sounds like you, apply for a call with Chris.

He reads every application himself. On the call, he'll look at what you've tried, what's been blocking you, and tell you straight whether the program is the right fit. If it is, he walks you through the investment then, once you both know it's a fit.

You're not the exception.

You just haven't had the right plan yet.

Frequently asked questions

Why haven't diets worked for me after 40?

Most diets cut food and add cardio, which tends to backfire in perimenopause. In our experience, your body responds to enough food, especially protein, strength training and recovery, with a plan that adjusts as you go.

What if coaching doesn't work for me?

Our most successful clients show up for every check-in, follow their nutrition plan, and do the workouts properly. Do that, and if you haven't hit the result we set together on your onboarding call, we keep coaching you for free until you do.

How is Forty Forward different from other weight loss programs?

It's built for women 35+ in perimenopause, with a one-on-one coach who's lived it and a plan that changes every week. No calorie counting, your favourite foods stay, and the strength workouts are done at home.

I've lost weight before and gained it back. Will this be different?

We build habits you can keep instead of a short-term diet, so real life stays in the plan. After the first 8 weeks, clients can keep going with us to keep making progress.

How do I know if I'm a good fit?

Apply for a call. Chris reads every application himself and will tell you honestly whether the program is the right fit for you.

I've tried everything and nothing has worked. Why would this be any different for me?