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Meet Chris & Elle...

A powerhouse couple with a shared mission to empower women over 35 to lead lives filled with confidence, health, and joy. Their journey is a blend of personal triumphs, deep empathy, and a relentless drive to make a positive difference.

Together, Chris and Elle are a dynamic duo, combining Chris's extensive coaching expertise and Elle's relatable journey and entrepreneurial spirit. Their approach is holistic, focusing not just on physical fitness but on nurturing a lifestyle where women over 35 can thrive. They believe that every woman deserves to feel strong, confident, and joyful, and they are committed to guiding them on this transformative journey.

35+ Reset Metabolic Method

Our Metabolic Reset has helped 678+ career-driven women over 35 shed 10-16lbs of fat in just 8-weeks, without joining a gym, giving up their favorite foods or feeling deprived.

Find a new routine that works for you, an airtight nutritional plan that will fix your metabolism, and a training program that will torch fat and rewrite your relationship with exercise. 

PREMIUM 1:1 ONLINE COACHING - NEXT LEVEL RESULTS

Chris Smits

CO-FOUNDER + HEAD COACH

Coach Chris Smits' journey into the world of fitness and coaching is more than a profession; it's a heartfelt mission, deeply rooted in a personal and emotional life experience. Growing up, Chris was inspired by his mother, who instilled in him the joy of being healthy and active and the importance of helping others. Tragically, his mother, who struggled with weight management, lost her life in an accident. This pivotal moment in Chris' life steered him towards becoming a coach, a path he chose to honor her memory and legacy.

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Elle Daftarian

CO-FOUNDER + NUTRITION COACH

Elle Daftarian is a Precision Nutrition Certified Nutrition Coach, a serial entrepreneur, and a devoted mother to two beautiful girls. She is a beacon of inspiration and guidance for women over 35 who are navigating the complex world of health and fitness.Elle’s journey into coaching began through her own transformative experience alongside her husband and business partner, Chris. After years of struggling with yo-yo dieting and trendy workouts, she unlocked the keys to sustainable fitness and nutrition.

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Shari

EXPERT NUTRITION COACH

Shari is more than just a coach—she’s a walking example of the power of strength, nutrition, and resilience. As a Precision Nutrition Certified Nutrition Coach, Certified Menopause Coaching Specialist and Certified Personal Trainer, she has the expertise to help women navigate the unique challenges of hormonal shifts, metabolism changes, and body composition goals. With over 31 years of experience managing a GP medical practice, Shari has a deep understanding of patient care and the importance of prevention. Her mission is to help women stay strong, confident, and vibrant through science-backed nutrition, accountability, and holistic lifestyle support. As a mom of three and a proud grandmother, she’s passionate about empowering other women to prioritize their health, break through limiting beliefs, and take control of their well-being—without extreme diets or endless cardio.

Shamira

CLIENT SUCCESS MANAGER

Shamira brings a strong background in Marketing and Project Management, but after having her second son, she made the decision to step away from the corporate world to pursue work that aligned with her passion for health, wellness, and personal transformation. As a former 35+ Metabolic Reset participant, Shamira knows firsthand what it takes to be successful in our coaching program. She’s been through the journey herself, which gives her unique insight into the challenges and triumphs our clients experience. Now, as our Client Success Manager, she is dedicated to supporting like-minded women in their pursuit of lasting transformation. With her warm, encouraging approach, Shamira ensures every client feels heard, motivated, and equipped with the tools they need to thrive on their wellness journey.