Know How to Lose Weight but Don't Do It?

If knowing were enough, you'd already be there. Most of the women we coach could teach a class on protein and strength training. What they were missing was a plan built for their real week and someone who notices when they slip. That's what a coach is for, and in our experience, it's what finally closes the gap.

More information won't change it.

A system will.

So will someone in your corner.

Why don't you do what you already know?

"I'm my own worst enemy."

We hear that line on calls all the time. Usually from the smartest, most capable women we talk to. Executives. Doctors. Business owners. Moms who run a household like a small company.

They know the plan. They just can't seem to follow it for themselves.

Here's why that happens:

You're the last item on your own list. Work, kids, aging parents, the dog. Your plan gets whatever's left at the end of the day, and most days nothing is left.
Nobody notices when you stop. Skip a workout and the world keeps spinning. Skip three weeks of them and still nobody asks.
Every day starts from zero. What to eat, which workout, how hard. When every decision is yours, at 6 p.m. after a full day, the easy choice wins.
One slip turns into "Monday." A work dinner, a few glasses of wine, and suddenly the whole week is gone. You'll start again Monday. Again.

None of that is a willpower problem.

It's what happens when you try to do something hard completely on your own.

I've been there too

I know this one personally.

In my early 30s, I was running a business, raising my daughter mostly on my own and taking care of everyone around me. I'd squeeze in a workout wherever I could, and the second life got busy, my workouts were the first thing to go.

I knew what I should be doing.

I just wasn't doing it.

The turning point was when I finally admitted I couldn't do it on my own. So I hired the best coach I could find. That coach turned out to be Chris.

And yes, I married my coach. Don't worry, that part isn't included in the program.

What does a coach actually do if you already know it all?

Fair question.

Information is free. You already have plenty of it. What you get from a coach is everything around the information:

Decisions made for you. One personalized nutrition plan, built around your schedule and the foods you actually enjoy. No calorie counting. No food scales. You stop figuring out dinner from scratch every night.
Someone who notices. A dedicated coach checks in with you every week. Falling off quietly stops being an option.
A plan that bends instead of breaks. Travel week, sick kid, a stall on the scale. Your coach adjusts the plan, so you don't have to quit it.
Answers when you need them. "Can I swap this meal?" "Is this soreness normal?" You ask your coach instead of losing an hour to Google.

And here's one thing most of us "know" that isn't quite right.

Most women come to us wanting to lose weight. What they actually want to lose is fat.

That changes the plan. More food, more protein and strength training, not less of everything. If you've been getting conflicting advice on that, you're not alone.

Why do the people who know the most still have coaches?

Think about the best athletes in the world.

Nobody knows their sport better than they do. They still have a coach.

Chris has spent over 30 years training professional athletes. Knowledge was never what they were short on. What the coach gave them was a plan, a standard and someone watching.

We see the same thing with the women we coach. Some of them are doctors who can explain hormones better than most people online. They still need someone in their corner on a Wednesday night.

We say it all the time: nothing changes until something changes.

Does paying for coaching really make a difference?

A lot of the women we coach tell us it does.

When you've put real money and real time on the line, you show up differently. You don't skip the check-in. You don't let a bad Tuesday turn into a bad month.

Chris says it plainly: "The more you invest, the more you pay attention."

That's also why we're application-only. We want women who are ready to show up, and we'd rather tell you honestly if the timing isn't right.

If you're weighing whether it's worth it, here's our honest take on one-on-one coaching.

How do you know you're ready for a coach?

If a few of these sound like you, you probably are:

You've started over more times than you can count.
You could explain the plan to a friend. You just can't follow it yourself.
You do great when someone's counting on you, and struggle when it's only you.
You're tired of guessing and want someone to tell you exactly what to do.

When the right plan meets the right support, things move. We've helped 1,000+ women lose 10 to 20 lbs of fat in 8 weeks.

And most of them knew exactly what to do before they started.

Michelle knows this feeling

I sat down with Michelle, a busy mom and business owner, to talk about how moms can put their own health on the list, break the cycle of overwhelm and get past the beliefs that hold them back.

Ready to stop starting over?

You've done the research. You already know the basics.

Now let's make them stick.

Start with the short video on our homepage at fortyfwd.com. It walks through why your body stopped responding after 40 and the method we use to change that.

If it sounds like you, apply for a call with Chris.

He reads every application himself. On the call, he'll look at what's been getting in your way and tell you straight whether the program is the right fit. If it is, he walks you through the investment then, once you both know it's a fit.

You already know what to do.

Let's make it what you actually do.

Frequently asked questions

Do I need a coach if I already know how to lose weight?

In our experience, knowing is rarely the problem. A coach gives you a plan built for your week, a check-in every week and someone who adjusts things when life gets busy, which is exactly where most women fall off.

What's the difference between a coach and a program or app?

A program gives you the same plan as everyone else. A coach knows your goals, checks in every week and changes the plan as your body and your schedule change.

Why do I keep starting over on Monday?

Usually because one slip feels like failure and the plan has no room for real life. A plan with flexibility built in, and someone to reset with you mid-week, is what breaks the Monday cycle.

Will a coach just tell me what I already know?

Some of it, yes. The difference is she turns it into one plan for your life, then helps you actually follow it, week after week.

How do I know if I'm ready for coaching?

If you've tried on your own more than once and you do better when someone's counting on you, you're likely ready. On a call, Chris will tell you honestly whether the program is the right fit.

I know what to eat and how to work out. I just don't do it. Do I actually need a coach?