I only have 10 pounds to lose. Why won't the last 10 come off after 40, and is coaching even for me?
After 40, the last stretch is usually about body composition. Eating less and adding cardio tends to stall it. Strength training, enough food with protein at every meal, and real recovery tend to move it. And coaching can be for you, too. A small goal still deserves a real plan, and Chris looks at every goal on the call.
Small number.
Big frustration.
Right?
Why won't the last 10 come off after 40?
This might be the most common thing I hear on first calls right now.
Some version of "I'm not overweight. I just can't get back to where I was."
Here's who usually says it:
- The woman whose number crept up. She was steady for years. Then, somewhere around perimenopause or after menopause, the scale crept up a little and stayed there.
- The woman chasing her body from five years ago. Same habits, same workouts. Different results.
- The fit woman who feels soft. She works out and eats well, and she's at the highest number she's ever seen.
- The woman who mostly wants to feel better. The number matters a little. Her energy and her clothes matter more.
You're not imagining any of it.
In our experience, the same habits that kept you steady at 35 tend to work differently at 45. And when the goal is small, every bit of that shows.
If you were thin your whole life and this is all new, read why your body is changing at 45 when nothing works.
Why does eating less stop working?
When the scale creeps up, most of us do the same thing.
Eat a little less. Add a spin class. Cut the bread.
For a while, the number might move. Then it stops, and you're more tired and hungrier than when you started.
Here's what we tend to see when the last stretch won't budge:
- Not enough food. Especially protein. A coffee for breakfast, a salad for lunch, and you're starving by 8 p.m.
- Plenty of cardio, not much strength. Lots of sweating, very little building.
- Random workouts. A class here, a video there. Chris calls it the "vomit of exercise." Your body gets so many mixed messages that it has no idea where you want it to go.
- Short nights and long days. Everything feels harder when you're running on empty.
Here's the thing.
With a small goal, cutting harder is usually the move that backfires.
What are you actually trying to lose?
Most women come to us wanting to lose weight. What they actually want to lose is fat.
With a small goal, that difference matters even more.
When you strength train and eat enough, a lot of the women we coach lose fat and build muscle at the same time. The scale can't tell the two apart. So your clothes fit differently, your arms and legs firm up, and the number barely moves.
That can feel maddening when the goal is a number.
Chris calls the real goal shrink wrap. Leaner, firmer, stronger, and still you.
So with a small goal, the better question is how to change what your body is made of.
What would we actually change?
Probably more than you'd expect for "only" a small goal.
Here's what the 35+ Metabolic Reset looks like:
- Strength training at home. Follow-along video workouts, about 50 minutes, 5 a week: 3 strength and 2 conditioning, and one of those is optional. The same key moves, a little heavier or a little harder over the weeks.
- More food, built around protein. Real food. No calorie counting, no food scales, no macro tracking. The first 14 days are lower carb and higher protein, with a short break from alcohol, dairy, gluten and processed sugar. Then foods come back.
- Recovery that counts. Sleep and rest days are part of the plan.
- A coach who's been there. A PN-certified coach, a woman over 40 who has done the Reset herself. A check-in every two weeks, plus direct access between them.
A small goal doesn't come with a shortcut.
It takes the same process as a bigger one, and sometimes a little more patience.
Every woman starts from a different place. Your goal gets set for your body, together with your coach, on your onboarding call. Here's what's realistic in 8 weeks, and how your goal gets set.
Is coaching even for me if I only have a little to lose?
Fair question.
It can feel like coaching is meant for someone with a much bigger number. It isn't only for her.
A lot of the women we coach came to us with a small number and a big list of other reasons:
- They were tired of guessing. They'd tried the obvious fixes and run out of ideas.
- They wanted to feel strong again. Carry the groceries, keep up with the kids, feel good in a fitted shirt.
- They wanted a plan that builds. Something better than more classes and less food.
Is it for you, specifically?
That's what the call is for. Chris looks at every goal on the call, small or large, and tells you straight whether the program is the right fit.
And if your number is a lot bigger than 10, here's where to start when you have more to lose.
How will you know it's working?
With a small goal, the scale is often the slowest messenger.
So your coach watches more than that:
- How your clothes fit. The jeans in the drawer. The shirt that used to pull across your back.
- Progress photos, if you take them.
- How much stronger you're getting. Heavier dumbbells, more reps, moves that felt impossible in week 1.
- Your energy, sleep and mood.
If the number sits still while your clothes change, read why the scale can stall while your body changes.
Ready to finish the last stretch?
You don't need a crash diet for a small goal.
You need a plan that changes what your body is made of.
Start with the short video on our homepage at fortyfwd.com. It walks through why your body stopped responding after 40 and the method we use to change that.
If it sounds like you, apply for a call with Chris.
He reads every application himself. On the call, he'll look at your goal, whatever the size, and tell you straight whether the program is the right fit. If it is, he walks you through the investment then, once you both know it's a fit.
Small goal.
Real plan.
Frequently asked questions
Why can't I lose the last 10 pounds after 40?
In our experience, it's usually a body composition problem: not enough food and protein, plenty of cardio and not much strength training. Strength training, enough food and recovery tend to move it.
Is weight loss coaching worth it if I only have 10 pounds to lose?
It can be. A small goal still deserves a real plan, and Chris looks at every goal on the call before anyone decides it's a fit.
Should I eat less to lose the last few pounds?
Usually no. Cutting harder tends to leave you tired and hungry, and a lot of the women we coach need more food, especially protein, to change their body composition.
Why do my clothes fit better but the scale hasn't moved?
When you strength train and eat enough, you can lose fat and build muscle at the same time. The scale can't tell them apart, so your clothes often show it first.
How long will it take to lose the last 10?
We won't put a date on it before we know you. Your coach sets a realistic first goal with you on your onboarding call and adjusts the plan as your body responds.
More answers: Staying consistent
- I used to love working out. Why have I lost all my motivation in my 40s?
- My kids still wake me up at night. Can I lose fat on broken sleep?
- I always start strong and fall off by week 3. How do I stick with it this time?
- I'm on track all week, then the weekend (or the cottage) undoes it. How do I stop starting over every Monday?